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A powerful, senior team with deep experience in global retail and digital transformation — the people who make sure Chinese brands land, and grow, in every new market.
20+ years of experience in retail digital transformation, with senior executive experience at leading software companies and publicly listed enterprises. Specializing in the China-to-Global (C2G) sector, he is dedicated to helping Chinese brands achieve sustainable and compliant global expansion, and has guided more than ten Chinese brands in launching overseas retail operations.
15+ years of experience in the retail industry, with deep insight into the global-expansion trends of Chinese brands. He has supported the internationalization of numerous leading Chinese brands and specializes in cross-border data and tax compliance across Europe, North America, Southeast Asia, Japan, South Korea, and the Middle East.
20 years of experience in European retail operations, supporting the digital transformation and business operations of leading retail brands across France, Italy, and beyond. Strong expertise in European tax, financial, and data compliance, enabling brands to establish and operate compliant retail businesses across Europe.
Over 25 years of experience in European retail operations and extensive expertise across key European markets including Spain, Greece, Poland, Italy, and France. Specializing in local tax compliance, financial regulations, and data compliance requirements, with fluency in seven languages, he provides localized technical support to help brands achieve compliant operations and sustainable growth.
